design in the modern age
A good website should be easy on the eyes, but also drive results. Whether that's locking in a sale, an appointment, or a new email subscriber. So let's break it down. What exactly is "good" web design in 2023?
It's design that invokes a feeling that matches your brand and your business.
Is your client impulsive? Are they scared? Or maybe motivated, excitable, optimistic. Why is all of the sudden as important as what. Why do your customers want to buy what you have?
Let’s use an example:
My husband is a home inspector. Traditionally the process of buying a home is stressful. The idea of paying someone to uncover hidden costly damage in a house sounds awful! So how does design factor into his business? It's all about making the visitor feel comforted and safe. Let’s pretend for a minute, that you dear reader are considering buying your first ever home. A calm color palette and a lot of really clear signs pointing to the idea that he not only cares about what's under the floor boards, but also about you. With the knowledge that you will need some support, guidance, and good humor to get through it. His job is ultimately to help you end up in your home sweet home and not a quick flip lemon.
How can we tap into what your clients are feeling and use that to guide an effective design?
